Discover Your Design Archetype and Unlock the Art of Living

Project: Creating a high-end beachfront vacation home designed for relaxation and timeless elegance.

1. Designer/ Realtor and Client Identify their Core Driver (Free Quiz) and Primary Archetype (Paid Quiz with Result Guide) and connect via the App, by Archetype. Elite Tier Membership includes archetype pair workbooks including your specific collaboration archetypes to avoid, workflow templates, aligned presentation guides, trade brands and more resources in the app. Watch for additional case studies on the app/podcast interviews and in the magazine.

Archetype Traits in Play:

• Designer/ Architect (Luxe Soother): Prioritizes comfort, beauty, and stress-free design with durable finishes and construction/ materials.
• Realtor (Serene Seeker): Focuses on finding tranquil, premium properties.
• Client (Romantic Dreamer): Wants a serene space with emotional resonance and luxurious details.

Case Study Uses a "Buy-Build On Lot" Workflow:

• Vision Setting:
  • The designer creates aligned mood boards with calming palettes (blush, soft neutrals) and luxurious finishes, with aligned and vetted trade brands, creators/artisans and pros from the Ethos App/ Pro Directory and their own resources.
  • The realtor sources serene properties with oceanfront views, private access, and curated landscaping.
  • The client provides personal preferences (e.g., a cozy outdoor space for stargazing).
• Execution Plan:
  • Weekly check-ins ensure that design elements and property logistics align with the client's vision.
  • The team prioritizes spa-like bathrooms, soft furnishings, and soothing architectural flow.
• Conflict Resolution:
  • If the Romantic Dreamer client becomes overwhelmed, the Serene Seeker Realtor reassures them with curated, simple property options, while the Luxe Soother Designer creates visualizations of tranquil, finished spaces to ease decision-making.
• Outcome: A serene retreat perfectly aligned with the client’s desire for romance, relaxation, and beauty.

Project: Designing an avant-garde penthouse in an urban luxury high-rise.

1. Designer/ Realtor and Client Identify their Core Driver (Free Quiz) and Primary Archetype (Paid Quiz with Result Guide) and connect via the App, by Archetype. Elite Tier Membership includes archetype pair workbooks including your specific collaboration archetypes to avoid, workflow templates, aligned presentation guides, trade brands and more resources in the app. Watch for additional case studies on the app/podcast interviews and in the magazine.

Archetype Traits in Play:

• Designer (Artistic Visionary): Brings bold, creative solutions and boundary-pushing aesthetics.
• Realtor (Trailblazer): Navigates competitive markets and identifies unique properties.
• Client (Visionary Dreamer): Seeks bold, groundbreaking designs that reflect their status and creativity.

Case Study Uses a "Buy-Build Out (White Box Space)" Workflow:

• Vision Setting:
  • Collaborative brainstorming between Designer/Client leads to a shared vision for a cutting-edge penthouse with high ceilings, glass walls, and artistic accents. Designer highlights several Ethos Trailblazer Realtor partners for the client to view on the app and connect with via the direct messaging feature.
  • The selected realtor sources exclusive high-rise properties with architectural significance, that speak to the client archetype.
• Execution Plan:
  • Biweekly design presentations to the client, showcasing innovative layouts, statement furniture and curated art pieces from aligned brands in the Ethos App Marketplace.
  • The realtor negotiates competitive pricing while ensuring the property has the amenities and space to meet the client’s aesthetic standards.
• Conflict Resolution:
  • If the client pushes for unattainable timelines, the Trailblazer Realtor balances expectations by negotiating flexible closing periods.
  • The Artistic Visionary Designer introduces alternatives to keep momentum while achieving the desired aesthetic.
• Outcome: An awe-inspiring urban home that makes a statement, earning accolades from both the client and their network.

Project: Renovating a suburban family home to enhance functionality while maintaining a warm, inviting atmosphere.

1. Designer/ Realtor and Client Identify their Core Driver (Free Quiz) and Primary Archetype (Paid Quiz with Result Guide) and connect via the App, by Archetype. Elite Tier Membership includes archetype pair workbooks including your specific collaboration archetypes to avoid, workflow templates, aligned presentation guides, trade brands and more resources in the app. Watch for additional case studies on the app/podcast interviews and in the magazine.

Archetype Traits in Play:

• Designer (Collaborative Harmonizer): Fosters strong collaboration and prioritizes balance and usability with an eye on spaces that can grow with the family (planning for the future) without major design overhauls.
• Realtor (Community Connector): Sources family-friendly neighborhoods with great schools and amenities.
• Client (Family-Focused Nurturer): Seeks a safe, practical space for their growing family.

Case Study Uses a "Buy/Design Reno" Workflow:

• Vision Setting:
  • The designer hosts an interactive session to involve the family in the design process, ensuring the space meets everyone’s functional needs. Ethos Elite Tier Designers can utilize additional quizzes to dial in individualized and blended aesthetics / recommendations for shared family spaces plus private/tailored spaces.
  • The realtor presents properties with community benefits, like parks and schools, while emphasizing a safe and welcoming environment.
• Execution Plan:
  • Clear communication ensures that the design includes kid-friendly features (e.g., rounded corners, open-plan living) and practical materials.
  • The realtor ensures the timeline aligns with the family’s moving schedule.
• Conflict Resolution:
  • If the client feels overwhelmed by costs, the team collaboratively adjusts the design to maintain quality within budget.
  • The Community Connector Realtor maintains regular check-ins with the family to manage emotional stress.
• Outcome: A warm, functional family home tailored to both the client's lifestyle and long-term goals.

Project: Designing a private luxury estate tailored for hosting high-profile events.

1. Designer/ Realtor and Client Identify their Core Driver (Free Quiz) and Primary Archetype (Paid Quiz with Result Guide) and connect via the App, by Archetype. Elite Tier Membership includes archetype pair workbooks including your specific collaboration archetypes to avoid, workflow templates, aligned presentation guides, trade brands and more resources in the app. Watch for additional case studies on the app/podcast interviews and in the magazine.

Archetype Traits in Play:

• Designer (Opulent Expert): Delivers flawless, high-end results with an emphasis on grandeur for the new space, while assessing current property for select cosmetic improvements and enhancements (big impact statement pieces).
• Realtor (Elite Closer): Sources exclusive, off-market properties.
• Client (Status Seeker): Requires impeccable design and exclusivity to reflect their social standing.

Case Study Uses a "Design-to-Sell/Buy + Design-to-Live" Workflow:

• Designer creates a two-prong approach: 1. Analyze and recommend minor enhancements to sell existing property/home for profit. 2. While work begins on current home, Designer creates and presents bespoke plan with show-stopping elements, including a grand foyer, custom chandeliers, and cutting-edge technology for the new home, including chef/catering kitchen and additional food storage/prep, larger or additional closets and extended outdoor areas. Lighting and Draperies on timers with scene settings.
  • The realtor identifies secluded properties that meet security and space / exclusivity needs per checklists provided to VIP/Premium and Elite members in the Ethos Interactive App.
• Execution Plan:
  • The team collaborates with top-tier artisans from Ethos Pro Directory and contractors to ensure unparalleled quality.
  • Regular milestone meetings keep the client engaged and confident in the process.
• Conflict Resolution:
  • If the client demands frequent changes, the Elite Closer Realtor steps in to manage expectations and reinforce trust.
  • The Opulent Expert Designer maintains a polished, professional demeanor while implementing solutions.
• Outcome: An awe-inspiring estate that exceeds the client’s expectations, becoming a hub for exclusive events, which could extend to galas, private wine-dine Chef and Sommelier pairings, exclusive home tours/events and artisan events/showings.