Ethos Interactive Media

Design-Aligned Archetypes: Redefining Interior Design, Collaboration, and Procurement

NEW! Design, Aligned: The Personalized Approach to Design for Ultimate Connection

Through Design-Aligned Archetypes
Crafting Harmony and Excellence Across Designers, Architects, Realtors, Clients, and Trade Professionals

As we usher in a season of new beginnings, Ethos proudly introduces the Design-Aligned Archetype Program—a groundbreaking approach to fostering collaboration, creativity, and alignment in luxury and high-net-worth design projects.

This program isn’t just about understanding who you are—it’s about leveraging that self-awareness to work seamlessly with others, creating extraordinary outcomes.

What is the Design-Aligned Archetype Program?
Rooted in centuries old, science-backed, archetype theory, this program provides a framework for understanding personality-driven approaches to design and collaboration. By identifying primary, secondary, and tertiary archetypes across four key roles—Designers/Creators, Realtors, Clients, and Trade Professionals—the program uncovers each individual’s core driver (motivator), and communication preferences, and strengths (through primary, secondary and tertiary Design Archetypes).

Why It's Groundbreaking:

Kelly Schellert, founder of Ethos Design Collective and Ethos Interactive Media, has spent over two decades as a luxury designer, working with clients (many of them serving scientific and medical fields, including psychology). This put her on a path of research, looking at key roles of design where they intersect, creating three dimensional profiles of each role and partnerships, from their unique perspectives, and core drivers. She discovered innate factors in the multi-dimensional model, never done before in this way, which she tested over the last decade of work. Over a decade of research and testing through her multi-dimensional model helped her to write the methodology with guides and specific protocols for each archetype and archetype pairs / blends- all backed by proven behavioral sciences.

Why It Works:

Designers can align their creative vision with the client’s dream.
Realtors facilitate seamless transactions tailored to both property and personality.
Clients feel seen and understood in their journey to create a perfect space.
Trade Professionals collaborate effortlessly to bring concepts to life with aligned products and services.
Ethos identifies our Ethos Design Collective Designers and Members by Archetype to help you save time in finding and hiring your Design team.
The trade only brands and artisans in our Exclusive Marketplace are identified by their primary archetype to reduce time in research and procurement of products, saving everyone time and money. VIP and Premium Clients can shop 'trade-only' brands not available in the retail market and get paired with an Ethos Premium or Elite Designer for purchase and any additional design requests. We are just the Matchmakers- You hire and pay the Ethos Designers directly!
Starting in January 2025: All Ethos Platforms, Workshops and Media will be segmented by Archetypes with exclusive content, including new podcasts and more, tailored to the editorial theme for that month or that bi-monthly issue (encompasses several connected month themes).

This is for anyone in the luxury design and real estate industry, including client consumers, who want a more aligned and inspired, heart and human-centric, collaborative project experience, from beginning to end. You have the vehicle and the destination in mind. With Design Aligned, you get the roadmap, the best guides and travel partners most suitable to your vision and investment allowance, without all of the expense and frustration of trial and error.

SEE DESIGN ALIGNED PAIRINGS IN ACTION WITH OUR CASE STUDIES

Whether you're a Bold Visionary Designer, a Trailblazer Realtor, a Romantic Dreamer Client, or an Innovative Artisan, understanding your archetype enhances collaboration, blending styles and resolving conflicts while elevating the hiring, partnership, and project experience.

It all begins with identifying your core driver (motivator) archetype—with our trademark quiz!

Take the Quiz Today.

DISCOVER YOUR CORE motivator

Ethos Design Collective Magazine & Ethos Interactive App

Elevating Luxury Lifestyles: Digital & Print On Demand

We curate the art of living well through an emphasis on health, wealth, well-being, interior design, sustainable fashion, architecture, art, science, technology, travel, wine, dining, real estate and inspirational storytelling.

Our luxury lifestyle platforms empower our audience to discover and embrace a life well-lived, with exclusive, global, VETTED resources, brands, professionals, icons and emerging leaders.

Our digital magazine is published internationally (now available on select flights, charter lounges, hotels) as part of IFE, via Magzter, reaching 200+ countries, worldwide, alongside Forbes, Vogue, AD and more, featuring our 50+ designer member directory in every issue.

In order to keep our Sustainability Promise to reduce waste, we offer Print On Demand Quotes, as-needed, for Salons, Med Spas, Fine Motors, Boutique and Resort Hotels and for one-off purchase. Inquire below.

Our Brand Partners

The Power of Collaboration

Ethos Design Collective and Ethos Interactive Media are proud to partner with global luxury brands committed to excellence in design, real estate, manufacturing, videography, cinematography, fine motors and more. Each company supports the mission and vision of Ethos, recognizing the value of interior designers and the impact they make on the wellBEing for built environments. We co-create designer programs, partner programs with the real estate community, cohost educational events, behind-the-scenes tours, workshops, focus panels and collaborate with many of our Brand Partners to foster win-win strategic partnerships and an eco-system for us to thrive together, while impacting the industry for the better.

DISCOVER YOUR DESIGN ARCHETYPE

DISCOVER YOUR DESIGN ARCHETYPE

PERSONALIZED MATCHING SERVICE + LUXE DESIGN RESOURCE + INSPIRATION

Welcome to THE curated design destination where personalized luxury meets intentional living

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

What's Your Design (Designer, Client, Realtor, Trade Brand, Artisan) Archetype?

Design-Aligned Archetypes: Redefining Interior Design, Collaboration, and Procurement

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Achieve a Wellness-Oriented Lifestyle with Ethos Interactive Media

Your VETTED Source for Inspired Living